Ashley Brooke Auld
Alameda CA 94501 / 415.259.7314 /
Rhode Island School of Design, Providence RI 2002
Graduate with Honors, Bachelor of Fine Arts, Film/Animation/Video, Cum GPA 3.83
I have over 10 years of experience in interaction and experience design in the fields of Ecommerce, B2C and C2C transactional design.  I strive to inspire and drive the vision behind the creation of simple, elegant and unique (but highly transactional) digital experiences that span mobile, tablet, desktop, kiosk, and everything in-between.
UX Design: Proficient in creation of design systems, design strategy, vision ownership, wireframes, prototypes, heuristics, personas, customer journeys, requirements gathering, user flows, user journeys, taxonomy, metadata, site maps, functional specifications, UX models, storyboards.
Ecommerce: Deep understanding and extensive experience in the field of customer facing (B2C) ecommerce, C2C and transactional design.
Oversight: Overseeing the creation of day to day design deliverables. Provide thought leadership and strategic guidance.  Presenting and working directly with stakeholders and interdisciplinary team members to ensure our design solutions meet the needs of the business and our customers while adhering to UX best practices which are modern and innovative.
Mentorship: Managing and mentoring team members, ensuring they feel challenged, nurtured, and their professional goals are being met.
Collaboration: Leading white-boarding, brainstorming, requirements gathering, and co-creation sessions with stakeholders and indisciplinary teams.  Thrives in team-based work environments.
UX Research: Lead qualitative research initiatives for usability and concept validation testing.  Apply the Jobs to Be Done (JTBD) Framework to identify customer needs, opportunities for innovation, customer pain points, and craft solutions based on insights from qualitative and quantitative  research.
Accountability: Familiar with fast-paced, deadline driven work environments.  Excellent planning and organizational skills.  Manage multiple projects simultaneously.  Able to delegate effectively.
Process: Comfortable with agile work environments, working directly with engineering, product, and design and research teams to provide design guidance and support.
Art/Design: Excellent graphic design, visual hierarchy and fine art sensibilities. Cultivated skills in illustration, life drawing, animation, multimedia, video editing, graphic and web design.
Software: Sketch, Invision, Principal, Zeplin, Adobe Creative Suite, Microsoft Office, Keynote.
eBay Classifieds Group, Emerging Markets, San Francisco, CA 2016 - present
            UX Design Manager
Fluid Inc., Oakland, CA 2008-2016
            UX Designer > Sr. UX Designer > Assoc. UX Design Director > UX Design Director
Cyworld Inc., San Francisco, CA 2006-2008
            UX/UI Designer
Design Contractor, San Francisco, CA 2004-2007
            Illustration & UX / UI Design
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