Provide a frictionless, contextually relevant, and inspiring experience by offering reliable e-commerce function, occasion-based navigation, and engaging content.
Results: +200% Conversion Rate, +350% Cart to Checkout Rate, +150% Revenue Up, 70% Product View per Visit, +2500% Sign In Rate, 2 to 4 Star App store rating over 6 months.
iPad App Redesign
My Role: UX Director
Unfortunately, this app is no longer available for download. Target decided to pull it in 2016 in favor of their more responsive website experience. More details here.